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As businesses have
evolved, the need for both fast access to quality intelligence and
autonomy at the business unit level have made it imperative and
challenging to manage information assets more effectively, efficiently
and wisely. Developing and implementing a comprehensive strategy for how
information about suppliers, customers, competitors and global markets
is obtained, validated, stored, managed, accessed, analyzed and
distributed is now central to organizational survival and profitability.
To make the most of
opportunities, organizations must maximize the business value of
information and leverage investments made in all data management
technologies. The rewards will go beyond survival to agility,
adaptability, innovation, and in the end, competitive advantage.
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